Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Igor Zelka · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the content of the app. A lot of puzzles, training for opening moves, and many more. But the design can be better. For example, the developer uses light text over over light backgrounds. You can read the text but why? It is an easy fix. Use a darker color text over light backgrounds.
It’s perfect
This app certainly can improve your chess yet sometimes the solutions offered are just silly. There are times, for example, when the app passes up obvious decisions to take an opponent’s piece which I just don’t believe would happen in any game. On a few occasions the app has frozen, neither offering a solution of what to do next nor letting you move onto the next scenario, just keeps saying wrong move and the suggestion button won’t work. I like the app but it’s a work in progress and needs some more thought both technologically and in terms of the chess scenarios
Advantages of the app "Chess Coach Pro": - Exclusive sections "Traps in the opening", "Debut", "Endgame"; - New section with exercises: "Mate diagona...