Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ibrahim Kaya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is sooo easy I’m on level 204
I like this game, it is fun but I don’t know about you but mine is really glitchy
I find it hilarious when you hit a flame, the bolt completely phases through the rod defying everything I’ve ever believed in. Putting me into a deep depression and I lost my wife, my job, my kids, and my house over this game, but it’s gotten me through the though times... P.S. if you’re reading this Perry... CURSE YOU PERRY THE PLATYPUS!
Reach the top with the POWER OF SPINNING in this thrilling vertical adventure of nuts and bolts. Jump through dastardly traps and unexpected twists a...