Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Applegreen plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Account creation experience is poor. Only told about password requirements after I created one. Why not list the password rules in advance? Finally since it’s a rewards card it would benefit from supporting iOS wallet. Please consider this as a feature should you bother updating the app.
The old points rewards program was a million times better. Now it’s a coffee or a car wash. I Don’t even bother using this app anymore on the occasions where I do fill up at Applegreen. You’ve cheaped out lads and lost a pretty loyal customer in the process. I’m sure I’m not the only one. The effort with this app is not worth it even when it is working.
This app is appalling. It does not accept my surname because it has an apostrophe in it! That’s my name. It’s what many Irish names have. It’s what I’m known as...except to Applegreen. Nevertheless, having gotten Pat that hurdle, I cannot create a password the app will accept despite meeting all their criteria of different characters, etc. Don’t waste your time downloading this. In fact, Applegreen abandoned their last rewards programme with minimal notice and wouldn’t let me redeem my points so I have little hope for this.
Introducing the Applegreen Rewards App. Looking for a more rewarding shopping experience every time you shop in-store at Applegreen? With our new Rewa...