Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Starbucks Coffee Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love ordering from the app as saves lots of time but would love if they could add back in the choose from your previous order function or even include a favourites function so you don’t need to select all your coffee details each time.
Great App overall but one feature is greatly missing, the option to add the membership card to Wallet. It’s just make everything more complicated when you need to quickly open your app and navigate to the membership card instead of just double click when your phone is locked.
App over is great but location feature doesn’t work. Cafe located in other cities are shown as news by.
The Starbucks Ireland app is a convenient way to pay in store or skip the queue and order ahead. Plus, unlock the benefits of the new Starbucks reward...