Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Media Leaders · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Josh hosted a webinar for parents at our school, thanks to a generous grant making it possible. The presentation was energetic, engaging and hands-on - we actively learned tips and tricks and edited phone/app settings to improve safety in real time. The time was well spent for both parents and school employees to learn how to help our students navigate social media in a safe, purposeful way. Highly recommend for all middle and high school communities!
What a wealth of incredible ideas and tips to keep our kids safe and thinking about their future. They teach parents about every app our kids are using including hidden features. The work this team has done to gather intel is extensive and is HUGE. So eye-opening. He takes the huge time consuming research and converts it to usable and easy to watch/listen format so that you can regain partnership with your kids. Thrilled to have been invited by a friend to check this out.
Josh offers webinars that teach parents everything we didn’t know we didn’t know about apps and the internet and how it affects our kids! Who knew you could use the internet to HELP your kids?!? Josh did!!! Definitely recommend his podcast as well!
Smart Social helps 2 million people each year to keep their kids safe and help them learn how to be positive on social media. In this app, you will ge...