Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗idk tonight, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Obviously I’ve been using tools in my corporate life forever to schedule plans, keep everyone connected on details, and make collaborative decisions. So why I couldn’t do the same for basic things like dinner plans? Finding Cobble was a game changer that let me do all of that and avoid the train wreck of several group chats all deciding things in different ways. Plus, the notifications meant I could relax on being info central. My type A personality is finally at ease 😌 and even some of my least opinionated friends can have a quick say…
I have enjoyed the cobble app for exploring new places in Atlanta. Unfortunately, there are some aspects of the app that could be better. 1. When creating plans, you have to share the plan with your connections through text or email, instead of just alerting your connections directly through the app. I understand the share feature is useful for those who do not have the app, but it seems like an added step that could be avoided for those already in the app. 2. While the recommendations in Cobble are great, they should allow users to create their own venues for places or events that aren’t already in the Cobble app.
As someone who recently moved to NY, this app has been a gamechanger. This app makes it sooo easy to plan a date night or something with friends. You can create plans that friends can vote on. Also, it feeds you tons of options for going out, staying in or weekend getaways! You can filter for types or activities, restaurants, etc. and you can save all the options you like so you can go back to it. It’s helpful bc you can base it on a specific area and see what’s around. If you decide on a restaurant and time, the app directs you to make a reservation right away - super genius. Even if I don’t use the planning feature every time, I always swipe through the options to help me make plans with bae or my fiends. Check it out!!
Cobble makes it easy to plan with friends—fast. Whether it’s dinner, drinks, or something fun to do, Cobble uses AI to find the best spots near you, t...