Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yardi Systems, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Never know know what this app can and cannot. Should pay attention to scrolls, something can be hidden there or maybe not. All sorts of strange authentication messages, never know if it is critical or not or why I need to know that of it is not critical.
There are still bug issues of logging in especially with FACE/ID even with doing the reset password request to be sent to your email. I never received the email in the regular inbox or my spam.
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