Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Axios Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s difficult ,if not impossible to find any news source that can claim any banner line quotes “All the news that’s fit to be news”. I’ve been gobsmacked over Flu/ Covid so much so, that my vocabulary has taken a hike along with my smarts. The last 4 days were a nightmare of Halloween gone really bad. The symptoms, were mild mental hallucinations and a low fever100.8, knee joints acting like ball joints so walking was iffy and often required help or hanging onto the sides, torrential sweating, electric side panel headaches triggered by coughing, and now adding insult to injury that my dog might catch Covid? She has been my constant companion during this hellish event, hasn’t left my side. Therefore Flu/Covid, does it really matter when your in the inferno of the disease, it seems the symptoms are the same and you’ve reported that succinctly enough. The medicines to win back health are the same. I believe I have been the victim of Flu/Covid and it was hideous, I haven’t been that ill for 40 yrs.
After reading their about us page on their website, I was ready to have Axios as my main news source. The information is quick to read, gets to the point easily, and tells you exactly why it’s important. There are also subscriptions on their website so you can choose what info is emailed to you. Want to learn more about our relationship with China? There is a weekly subscription for that! Axios doesn’t have traditional advertising so their website & app are so easy to navigate. You’ll not feel bothered by pop up ads or accidentally click on something that takes you to a different page. I love Axios, and you will too!
I love Axios. The reporting is brilliant and succinct. My rating has nothing to do with the actual reporting you will find in this app. Seriously, it’s great and this app should simply exist on your phone if you care about great journalism. On a more technical note, despite the app being offered for iPad it is clearly designed for iPhone. Now, I love reading the news and staying in-the-know, I use my iPad the most to consume news. This app is simply not optimized to take advantage of the iPad’s large display size. I also like to read content in landscape mode, but this app was clearly designed for portrait. (If you open the app in landscape mode, you get a ton of empty white space.) Even the app images show the app in portrait mode. Overall, a very minor issue. I can still get and read Axios content on my iPad. Great. I just wish it was better optimized on iPad versus a pure clone of the iPhone version. The New York Times does this incredibly well. Axios, please take advantage if the large screens iPads have! The content is all great - it just needs a better, more beautiful, more custom home on iPad.
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