Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ProPublica · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Mainstream media has fallen lock and step with the ultra-right wing. CNN, MSNBC, Fox News, The New York Times, the Wall Street Journal, etc., have all lost their journalistic integrity, failing to challenge absurdity of the Republican agenda. Fascists are seig heiling on national TV, and the sitting U.S. president is a multi-felon convicted r*pist. Pro Publica is still here, independently reporting the facts, even when it goes against the current administration. Keep up the great work, Democracy is counting on you.
Absolutely love this app and the investigative journalism content. With the release of iOS 18 it would be nice to see them update the app to adhere to the tinting and light/dark theming. Additionally, have a dark mode in the app that followed iOS settings would make the articles easier to read at night/low light environments.
I’ve pretty much lost all faith in journalism. They’re mostly all self-serving propagandist outlets at this point. Some I even consider as domestic terrorism organizations for the millions of people they’ve contributed to killing from reporting outright lies & lying about useful medical treatment that isn’t profitable for Big Pharma companies. BUT PRO PUBLICA IS NOT THAT! AMAZINGLY ACCURATE, TRUTHFUL, & INTERESTING NEWS!!! KEEP UP THE GREAT WORK!! ABSOLUTE MUST DOWNLOAD!!
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