Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads in this app are completely out of control. I can never really get to the news story because the screen scrolls with videos and pop-ups that are some of the most annoying I’ve ever encountered. Why does every news story have to have a video attached to the top of it, most of which don’t even relate to the story? I appreciate the attempt at being unbiased, but if it means paying for a subscription to get these ads out-of-the-way, and if there is some possible way for you to remove the videos on top of every news article, I might use it more. Until then. the app stinks.
I use reading glasses but my eyes are not bad enough to need a prescription. Most apps I can read without my readers but this app pretty much mandates that I use them. Other news apps will allow me to zoom in on the words where The Hill won’t. The font is already very small and not allowing a person to physically zoom the font in any way turns me off completely. It can’t be that difficult to permit some type of zoom to allow us to make the font bigger. I had to give this app 2 stars because it’s so inconvenient to actually use. Very unfortunate that the developers won’t make an accommodation. I’ve asked before but they seem to just not care.
I like the app. A lot of the issues other reviews complain about have been fixed. The reporting is good, with (roughly) an equal amount of bias in either side. A BIG issue, though, is that it does not have breaking news notifications. This is a major downside. If it weren’t for this issue, this app would be one of my primary news sources. Honestly, it’s kind of worthless to me without breaking news updates. I strongly encourage the all developers: add notifications!!
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