Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Atlantic Monthly Group LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Let's get this straight from the start: My hopes in technology dimmed with the passing of Steve Jobs. Since Steve died, hope for the good outcome of digital technology slowly died with the loss of Jobs. Warzel's writing is at a near-genius level because as his article "There Never Was a Plan" ( on the tariffs manhunt) shows, Big Tech supporters of the Administration produce more harm than simply misinformation, or even conspiracy. Their lies are like video games the Gen Z generation likes to play, feeling especially their might of masculinity in mastering the Art of Winning. Like online video games (and sports betting), this digital fantasy deniers deny material, physical and social reality. In doing so, the misuse of digital knowledge robs humanity; and those of us who still believe, just a little in the values of our Republic, feel less and less human. Overpowered by robots and algorithms. Charlie unpacks all of this craziness from the Techbros.
I love the Atlantic. If I tell you I‘ve been reading it since James Fallows was a rookie, a few of you may know how long that’s been. A long time. The Atlantic has successfully negotiated the transition to the internet when so many of its peers have stumbled. The magazine still offers top notch long form journalism and the past few years it has tried to resurrect its role as a venue for high quality fiction and poetry, too. The web site is a treasure trove of innovative commentary and news that complements “newspaper” sites. The politics, economics, and science reports are invaluable for me. The problem is the app. I recently tried to renew my subscription through it, but the app would have none of that. I had to cancel and resubscribe, I discovered after a long and particularly unenlightening exchange with customer service. These days the app just forgets my subscription information every few days and I have to go through a rigamarole to get it to allow me to see anything. Customer service says to delete the app and reinstall it. They point out that a will lose my list of saved articles when I do that. I’d say, “no problem, I only have a few articles on my saved list,” but how do I re-save them after I reinstall? There is no search feature to allow me to find them. My advice: read the Atlantic, but do it from the website!
I am a long time subscriber to The Atlantic. I still get the print magazine but honestly do most of my Atlantic reading electronically. I was really excited when I first got the app, but have only been frustrated since. First, it is the most unintuitive app I think I have used in a long time. Having to dig 3 to 4 steps down to even find the magazine edition. It shouldn’t be an expedition to find the most recent magazine. I understand having the feed to read popular articles, but the joy of The Atlantic is “paging” through the magazine to read different articles that I wouldn’t typically click on in a news feed. Second, SEARCH. How can there not be a search function??? Search is one of the most useful reasons to read newspapers and magazines in electronic format. Please, please, please add search function. Third, Font Size. I can’t be alone in the demographics of The Atlantic subscribers in needing glasses or larger fonts to read comfortably. This is probably the second biggest reason to read content electronically instead of the print version. Please add the ability to adjust the size of the font. I still enjoy The Atlantic and think it is one of the best sources for in depth analysis of current events and culture. However, until these issues are addressed I will probably continue to link to The Atlantic on the internet instead of through the app.
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| Name | Price | Type |
|---|---|---|
| December 2010 Issue | $4.99 | One-time |
| The Atlantic July/August 2011 | $4.99 | One-time |
| The Atlantic May 2011 | $4.99 | One-time |
| The Atlantic March 2011 | $4.99 | One-time |
| The Atlantic June 20111 | $4.99 | One-time |
| The Atlantic April 2011 | $4.99 | One-time |
| January 2011 Issue | $4.99 | One-time |
| The Atlantic Civil War Memorial Issue | $8.99 | One-time |
| The Atlantic Magazine (Monthly) | $8.99 | Monthly |
| The Atlantic Magazine (Annual) | $89.99 | Yearly |