Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗POLITICO, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Politico has definitely transformed the data platform for applying real-time data in a visionary user experience! I’m a huge nerd when it comes down to technical precision in economics and factual deliverance. Just from a UX/UI perspective alone is enough successful acknowledgment, no stone was left unturned. The website fluidity and navigational cues are superb and exciting....absolutely love it! The oral content hits the not only the major headliner topics, but the “between the lines” rhetoric. Superior web application designed to perfection comes without verbal rendering on it’s own! If you possess a fixation for economic performance and political authenticity, the recommendation is a given win and A minimum “5-Star” backing is just the start of surpassing the bar!! It’s all in the details...keep up the great work Politico!!!!!♥️🇺🇸💡⚖️📊📈
And it’s free which many are not. This is my first “go to” news app as the journalism is so well done and I feel like it is as objective in its reporting for being a progressive news outlet. There are some smart cookies who work for this news outlet and I like reading about all the view points as well as the factual news. I am a child of post WWII which means I have been thru the Nixon impeachment, the anti war movement thru the 70’s and became an independent leaning toward the Democratic Party. I read many news apps every morning yet this by far my favorite.
The content is worthwhile, but it's like the creators of this app want to prevent you from reading it. The "navigation" is like blindly jumping through hyperspace. You have no idea where you might end up. I try swiping left and right but, instead of smoothly moving between stories, it's all twitchy and spastic. I can see the edge of a story I want to get to, but I can't make it land on that story. Just moving my finger slightly to the left and right, which should just move me between two stories, flashes glimpses of 4 or 5 different articles. Other news apps give the impression that there's some stationary content that their app provides a window into. You have a sense how the stories are laid out and where you are in that context. Not so with the Politico app. Instead it's chaos. Blank pages, stories with a picture but no content, videos with no play button. It's incredibly frustrating. I am on an iPad Air 2 with iOS 10.3.2.
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