Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Associated Press · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love to support AP news but there is very little news being reported out of South Carolina. Do better.
It is so hard to find a legitimate neutral news source. Someone mentioned I try AP News, but no after a couple months no thanks. Screw the liberal “take”, screw the conservative “take”. I wish I could just have some legitimate news.
This is the best I’ve found of clear and unbiased reporting and it’s not password-protected or locked, which is amazing. We should support this source of news. It’s a dying breed which we need to keep alive in the spirit of real journalism.
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