Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Al-Futtaim Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have to delete the app and re download every time i wish to place an order, once in i have no issues placing an order but it needs sorting or you will have one less customer using your service
Since the last update a week ago the app has been awful and won’t open, it just hangs. Have to delete the app and re download it then log back in, once I do this the app opens once but if I come out of the app and try to go back in again same thing happens again and have to delete the app and start again. Awful. This has been 5 times in a row this has happened and getting to the point of wanting to give up and just delete the app completely. I am using the app on Apple iPhone software version 15.2.1 if that makes any difference. Along with the constant lack of items in stock M&S are rapidly going to lose loyal customers at this rate.
I love M&S food and order for my family, the first app was a total disaster my orders were cancelled or the app crashed and payments never went through and then got cancelled due to a payment gateway problem, so I stopped using it. I was retargeted to say there is a new and improved app, however it seems that nothing has changed. The UI&UX has not been planned, I spent 1.5 hours this morning trying to order a delivery, however due to one item out of stock I can’t make an order and the Apple version of the app doesn’t show which product is not available. I can’t imagine how much money and how many customers M&S are losing due to using low quality or cheap dev teams.
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