Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Al-Futtaim Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Amazing products - design and quality.. But worst app ever . Two times tried to order something. Spend the whole day - no success. When you place items in the cart , fill all details , put credit card, on the last stage - they tell you - someone grabbed your items . But it doesn’t show what exactly item is out of stock !!!!! So you have to remove all items from the cart and start from the beginning!!!! When it repeats again and again !!!!
Spent an hour on the app selecting products for the entire family and couldn’t proceed to buy. Some products went out of stock however, it didn’t say which ones. Tried removing some products and adding others however, it didn’t work. A complete waste of time.
Unfortunately the filters do not work… searching for a particular size or item is very difficult
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