Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paylocity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This started as a straightforward, easy-to-use expense reporting tool but has quickly declined into one of the most frustrating platforms I’ve worked with—right up there with Concur. The interface has become clunky and harder to navigate, making what should be a simple task unnecessarily time-consuming. Even worse, as a company we have no control over how the interface works for our employees, which creates ongoing frustration and inefficiency. If you’re considering this software, be aware that it may not deliver the user-friendly experience it promises.
The primary use case for this app would be to upload receipts for reimbursement. Unfortunately, the app has made it impossible. Whenever I try to upload a receipt from a saved photo, it shows me old photos out of chronological order, even is my receipt was my most recent saved photo. I have to use the web platform if I want to do anything.
I was pretty excited to use airbase, but the mobile app is pretty sub par. Two major gripes: 1. After uploading a receipt to a recent transaction, the app tells me I haven’t selected a category even after I undoubtedly selected a category. It then will not let you save the edits you made to the charge. 2. No option to edit/manage transactions for virtual cards. This is especially critical for ride sharing apps where it is more convenient to upload a receipt from your phone in real time, as opposed to downloading an email receipt and uploading through your computer long after your ride. One positive note keeping this from being a one star review - Transactions seems to appear instantly through a notification on my phone after using my physical card. Perfect for capturing a receipt right after you make the purchase.
Airbase is the only procure-to-pay solution to combine enterprise-grade power with a delightful user experience. It radically simplifies purchasing. T...