Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fumb Games Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Incredibly fun and addictive! Great game to play when you need to pass the time (like a car ride or when having a boring day). This is the only free-to-play game I’ve experienced where an ad is not forced to be seen every few minutes or taps. Instead, ads are optional every 10-ish minutes which would increase a boost (boosts are offered anyway, but without the ad, they are ok, not great). Or, you can watch ads to unlock gems (second, more rare, currency) instead of paying real money for them. Best use of ads I’ve ever experienced in a free to play.
I love this game a lot, merging the swords and weapons together is a ton of fun. I also love the part about how you can start over with a multiplier with the reset button. My only problem is this diamond bug that has been happening. When I go to the shop, I usually upgrade the chance of diamonds when you merge weapons together because it helps out a lot. Unfortunately though, lately when it says that I receive a diamond (a little diamond icon pops up above the weapon you merge telling me I got a diamond), I check how many diamonds I have and I don’t get any. It’s very annoying because I usually buy the 4 hours coins product which cost 35 diamonds, but I never get diamonds from merging. I still get diamonds from the power up mission things, but merging will not add any diamonds even though it says it does. If you can please fix
So, to start off I enjoyed playing this game for a bit. I’ve always kind of enjoyed getting to that next merge item and getting that sense of accomplishment. But after a while with this game I didn’t really feel like I was working toward much. I’ve only played until the 20-25th weapon and I personally just couldn’t really play anymore. I didn’t really feel like I was getting anything out of it. And I’m not trying to be rude about the art style. Which in its own is unique until a certain point. Weapons become more of a copy paste with a change to the color. Just after a bit I didn’t feel like I was working towards much. Just a suggestion try adding more diverse weapons rather than just a copy paste plus a reskin of the weapon. Other than that the game runs smoothly buttons work. So far no problems with buttons not working. Overall it’s a solid merge title that doesn’t drown you in adds.
Become a Blacksmith and merge your way to the top! What do you get when you cross two swords? A crossbow! Sure, it doesn't make much sense, but that'...
| Name | Price | Type |
|---|---|---|
| Gem Stack | $1.99 | One-time |
| Gem Pile | $3.99 | One-time |
| Starter Pack | $4.99 | One-time |
| Unlock The Vault! | $4.99 | One-time |
| Gem Chest | $6.99 | One-time |
| Overflowing Pile of Gems | $9.99 | One-time |
| Remove Ads! | $9.99 | One-time |
| Mega Pack | $9.99 | One-time |