Merge & Craft - Idle Builder

Fumb Games Ltd. · iOS

Merge & Craft - Idle Builder

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Merge & Craft - Idle Builder screenshot 1Merge & Craft - Idle Builder screenshot 2Merge & Craft - Idle Builder screenshot 3Merge & Craft - Idle Builder screenshot 4Merge & Craft - Idle Builder screenshot 5Merge & Craft - Idle Builder screenshot 6Merge & Craft - Idle Builder screenshot 7Merge & Craft - Idle Builder screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Merge & Craft - Idle Builder Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.6 (173)

Rating Distribution

4.6
★★★★★
173 reviews
5
6%
4
1%
3
3%
2
10%
1
81%

Top Countries

🇺🇸 US🇬🇧 GB🇨🇦 CA
Reviews (3)
★★★☆☆spoookychan9/10/2024
Its fun but be weary

So i started out loving this game, i still do but there are a few problems with it, so there are options to watch ads for bigger bonuses or little presents right? Well when you buy the no ads option (supposed to auto give you the boost when you click watch ads) it stopped giving the present boxes all together, and stopped offering the big rewards for boost, so it almost feels like i Didnt pay to remove the ads to get the boost like i did, it feels more like i just payed to get the high boost stuff away completely :/ which hurts your game more than helps, the second problem i found was when it came to the diamond vault, you’re supposed to get one diamond added to the vault for every 25 merges, well i noticed i was doing a-lot of merging and my diamonds weren't going up much, so i waited till i got my next diamond then started counting how many merges it would take, it takes 50 merges not 25, so your doing twice the work than what’s advertised. All together tho, fun game but definitely could use some improvements, which i hope it will get but im kind of doubting it will since people have been complaining for 4yrs

★★★★★xTGx Ice2/29/2020
A Pleasant Surprise

Ok, gonna be honest here, this is a really good game. The background music is calming, the game isn’t too complex, and, what i think is the best, it doesn’t force so many ads on you. While I understand that many other games need to make money, its kinda ridiculous how many they force you to watch. While this game does have optional ads, they are really just there to help you progress in the game. Honestly, i think this game deserves more attention than what it has now.

★★★★★Axshredder2/26/2020
Honest Opinion

Yes, you can tell that it’s based off of minecraft, but that doesn’t mean that it’s bad. The looks overall look really nice and well made, and it doesn’t seem like it’s a game just made to make money, or like it was created by some big company like voodoo. I played it for ten minutes and immediately thought “wow they haven’t been trying to throw a bunch of ads in my face for unlocking a new block” and that in my opinion makes it really great. I haven’t played the game for too long so I haven’t tried everything yet, but from what I’ve played so far, it’s a good game and you should get it.

Version History (13)
0.10.311/21/2022
0.10.35/12/2021
0.10.26/13/2020
0.9.985/15/2020
0.9.964/27/2020
0.9.954/14/2020
0.9.84/2/2020
0.9.73/24/2020
0.9.22/27/2020
0.9.12/23/2020
Available In (115 Countries)
🇬🇧 United Kingdom🇹🇷 Turkey🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (8)
CAEnglishFrenchGermanJapaneseKoreanChineseSpanish
App Details

Welcome to Mergecraft! Build your Realms by merging magnificent blocks! Earn coins, collect upgrades and expand your board by unlocking Runes, new en...

iOS App ID
1465665822
Content Rating
4+
Min OS
11.0
Size
174.2 MB
In-App Purchases
Yes
Publisher
Fumb Games Ltd.
Un

In-App Purchases (8)

NamePriceType
Gem Stack$1.99One-time
Gem Pile$3.99One-time
Starter Pack$4.99One-time
Unlock The Vault!$4.99One-time
Gem Chest$6.99One-time
Mega Pack$9.99One-time
Overflowing Pile of Gems$9.99One-time
Remove Ads$9.99One-time