Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Manned Space Flight Education Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unnecessarily complicated. Poorly designed and frustrating to use.
This app is a joke. I can’t believe an organization sending humans to space ended up publishing this app. This is embarrassing.
Basically the only thing this was useful for is getting in the virtual tram line, but even then there were no notifications (which I enabled) and we almost missed it. AND twice when I checked to see how long until boarding it told me (after we had waited 45 minutes) that our spot had been cancelled so we panicked and went all the way to the tram area where we were told to just “restart the app” like this happens all the time. Pretty incredible they can put a man on the moon, yet have such a poor app. Nothing else about this app worked the entire time we were there.
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