Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tegna Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
ABC 24 is a great news station in Memphis, but the app is just terrible. I receive notifications all of the time on my phone about breaking news stories. But then when I click on the notification to read or watch the story, I am never taken to the news story in fact. Navigation within the app is not intuitive and is very confusing. All I ever get for the most part are advertisements. I’m deleting the app now.
ABC24 makes sure we know all the important news about the greater Memphis area. Thank you ABC24!!! Their anchors and reporters are excellent and care a lot about the Memphis area.
I just downloaded this app recently as this is the newscast I prefer (even though I have two other news apps). I love this app, and I find that it is much easier to listen to live releases with this app!
Stay up-to-date with the latest news and weather in the Memphis, Tennessee area on the all-new free ABC24 app from WATN. Our app features the latest...