Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Growth Collective Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new version of the app is good, and I do love being able to order my daughter her special lunch, however it does annoy me that there is a “card service fee” on top of the 2.5% merchant fee, which means our weekly purchase incurs 8.12% in fees to pay by card… odd, given there is also a service fee before you get to that stage.
Much cleaner though still has challenges: Authentication: requires email+password to activate FaceID/TouchID/PIN but doesn’t save them in iCloud Keychain & forgets after update. Payment: great that it has Apple Pay but this should be immediately accessible for top up, not nested in credit cards.
This app is SO much better now. It’s pretty and easy to use. Makes ordering lunches really easy and I can see all of the fees that I need to pay which takes the burden of keeping track of all school payments away!
Kindo is the simplest way to manage all your school payments in one place. It's an online shop and payment portal designed specifically for New Zealan...