Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York State Office of Information Technology Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Navigation through the AP is easy. One question however is not visibly easy to read. The font is small, and it’s a scroll option which asks what the document is for. The color should be a brighter shade than grey, to help locate your selection options. Before you begin the process make sure you have your case number handy. If you can not reach your case worker by phone the day you call, you will have to wait for their reply, which could take days. After filling this out it will also take days to reach your agent that requested the document.
App is good save you a trip to the agency or having to mail all these docs in paper through mail. but I had to submit some docs that I already had on my pictures file or I downloaded from a web server and I couldn’t submit them . App doesn’t allow to browse on your phone file or picture files , you have to take live pictures of every doc you are submitting - nowadays a lot of things are paperless you go to the website and download a doc if you don’t have printer at home you need to go to library and print all paper doc then scan them to the app. Maybe update for the future will save a lot time and effort .
This app is a very convenient way to upload documents to the department of social services. Much easier than having to go to the department and submit them, which for people without transportation is a very big issue. My only suggestion would be to allow the submission of screenshots. Sometimes the information that you need to submit is in an app on your phone, and the taking of live shots requires either printing out the item and taking a photo or downloading the app onto a second device to take a photo of the original device. Not everyone has access to a printer or a second device.
NYDocSubmit enables residents of New York State to submit required documents for SNAP, HEAP, Temporary Assistance, and Medicaid – avoiding another tri...