Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ethos Hospitality Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The food was delicious, the presentation was wonderful, waitresses so helpful and polite! Our experience this week has been wonderful in fact we enjoyed it so much on day one of our vacation that we ended going back daily and everything was delicious! Can’t wait to come back next year, we just wish y’all were in Florida!
I appreciate the high quality dishes, good healthy options, but the app does not clarify ingredients and does not permit any sort of narrative from the customer; for ex: I have celiac disease, must eat GF; many of the dishes are likely GF, or have GF options, but in many instances, the customer has no ability to be assured (I.e. Are the rosemary, potatoes GF? Why are the breakfast tacos advertised with a corn shell option, but the customer cannot actually select this on the app?) other similar restaurants in other cities allow the customer to place a short narrative with the item selected, so the communication between kitchen and customer is facilitated. See:Modern Market in Boulder, Bartaco in Denver.
This would be a 5 star review except that the app can be difficult. As others have noted, for example you cannot do an order of 2 grilled vegetables, even though that may be all you choose. You get charged extra My biggest complaint is that on an order with multiple items, you can only update the first order in past orders. I can tap the 2nd or 3rd item in a past order but it always brings up order #1. Can’t make changes to the others even though the app says to tap an order to edit.
With our app you can: - Browse through the menu & order - Receive updates and promotions - Receive exclusive discounts and coupons - Re-order...