Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗peter patrol · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My brother loves it and thinks it is awesome to get a new car
This game is full of glitches. You can’t even control the vehicles at all. The game will freeze and your vehicle won’t move. Don’t waste your time on this
Buggy! Once you tap into the Leaderboard screen, you can’t close it. The other pages can’t seem to be closed either without shutting the game off and reopening the app. Worse, though, is after 3 car crashes it automatically opens a page to connect to Facebook or open a Facebook account! This is a children’s game! My kid is only 3! She ain’t gonna be starting a Facebook account. Why even have a link like this is a child’s game? Does NOT seem age-appropriate at all. Of course, the ‘X’ to close the page is unresponsive making it take half a dozen taps to close. So if I’m not hovering over her while she starts tapping the screen trying to play the game, there’s no telling what kind of cyberspace world she could wander into. I’m not impressed. I get it. It’s a free app. They need ads. Well, it needs to be updated to be more responsive to taps and to NOT advertise or link to age-inappropriate content.
Paw Racing is a simple yet exciting game suitable for everyone. Swipe left or right to change lane and avoid those slo-mo cars. Swipe up to accelerate...