Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Adame · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many adds, can't play by himself. Toddler can't get past the first level. Going to delete this game too frustrating.
Please let us have an ad free version!
My 4 year old likes to play but she is constantly handing the iPhone back to me because of an ad or something. Soon as an app doesn’t keep them distracted for awhile and needs me to constantly get them back on game I delete the app
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