Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mario Kart Go · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads on here are terrible.
Don’t download this app. This app should come without ads. My 3yo should NOT be seeing the ads that he’s been seeing. Very inappropriate for his age. Would like a refund!
No option to purchase without ads. There are ads after everything. I can’t even access the settings and back out without ads either way. If my son is playing it, he has to stop and have me X out or wait and X out of ads. Considering deleting because it’s getting to be not worth the trouble.
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