Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Playables · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At first I thought this game could only be played once. Then when I finished the first set, I unlocked a new character! I soon realized I could unlock more characters by finishing more sets. So far I have the bird and the mouse characters. I’m loving it so far!
In this game, you get one point for each sit up you perform. My high score is over 200 million. If that doesn’t tell you it’s worth your time, I don’t know what will. Honestly though, this game is really good at calming me down, and is a great de-stresser.
Everything changes when you reach 175.
Let's do sit-ups! Let a chubby boy do his exercise and sink into a dog's body. Maybe animals will come to cheer him up. My Exercise is a festival of...