Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health One Alliance LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is missing many features. One suggestion would be to add the prior authorization tab so the members will be able to look on the app instead of having to log into the computer.
This app never loads and has made it so difficult to do anything with my account. It logs me out once I get in. I had to switch to auto pay just so I could make sure my bill got paid on time. Worst app I’ve ever used for a service.
I have so much to say about this app but I’m going to keep it short as possible. The new update broke it for me. Signed me out and when I sign in it wants me to agree to the terms and conditions by hitting these check boxes but guess what…. The first one is grayed out and I can’t press on it. I can scroll through the whole paragraph (thinking that will work because you have to on some sites) but it still won’t work. The check box under it I can click on but not the first box. So I can’t even sign in anymore. Nonsense. Next when I USED to be able to use this app it never gives the option to save payment info so guess what?! Every time I need to pay I have to manually enter my credit card info every time. Highly annoying.
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