Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Care.com, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love all the deals and discounts I get off LifeMart! Very easy process and a great customer service team….can you believe it!!!!!!
The app is easy to use, but I didn’t find many discounts that were better than prices available directly from retailers or through regular online promotions. I expected more exclusive employee savings.
Try to log on with my company credentials and wouldn’t recognize my email and then it tells you to click the help support link and on mobile it doesn’t even let you click the link. You can scroll up to show the link but it won’t let you click, so what’s the point of trying to log on when this garbage app won’t let you even try to log in.
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