Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Saraf Furniture · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is avg at best. The apple pay feature doesn't work even though it appears as an option and even will let you get all the way to the checkout. Then it randomly errors out. When you contact support they bark at you in CAPS that its not supported in India. Somebody tell these incompetent folks to turn off the feature from their app if it doesn't work in the first place. Very rude and uncouth customer support.
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