App Profile: LBB: Lifestyle & Discovery App

Over 20 million urban millennials use LBB to explore 60,000 editor reviews and recommendations, discover unique brands in Home, Fashion, Beauty & more, and explore their neighbourhoods through our City Guides. From curated events and experiences, to giveaways and freebies, we give you access to all that’s new and #SomethingDifferent with LBB.

What’s got over 2 million users hooked to the LBB app?
LBB is your one-stop lifestyle app to explore what’s cool, new, and trending in Home, Fashion, Beauty, Local Living, Travel & More!

Read & Watch Trusted Reviews
Our community of 100+ editors, experts and insiders share their best Fashion, Home, Beauty & Electronics recommendations and reviews only on LBB. Watch fun videos of our editors & experts reviewing products, restaurants, stores, trends & all things internet-breaking on our app.

Discover & Try Unique Lifestyle Brands
Discover and try new brands on LBB with our Brand Finder, Gift Finder, and Check It Boxes. Participate in our giveaways and win free access to unique experiences and hottest brands on the internet tried & tested by the LBB crew. Become a part of our community through curated events hosted for home decor lovers, beauty enthusiasts, foodies & more.

City Guides
New to the city or bored of the same old hangout spots? Discover hidden gems in your city’s neighbourhoods and other cities with LBB’s curated City Guides, that recommend the best places to eat, shop & explore.

Influencer Edits
Watch Home Tours of celebrities with beautiful homes — from comedian Mallika Dua’s to celeb wedding designer, Devika Narain; find out what’s in Mira Kapoor & Sanjana Batra’s Little Black Book, and a lot more fun influencer content on LBB’s Social Media & App.

Exclusive Launches
From H&M Home and Uniqlo, to even IKEA, find out what’s new at popular highstreet stores & keep yourself updated with all the latest trends. Get a sneak peek into offline stores like Westside, CAI, Pinklay & more on LBB’s YouTube channel.