Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christopher Heninger · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game. It’s straightforward and the art is so cute!
This a quick and easy game to pick up and play. Particularly good to keep a younger audience entertained on the phone.
This is a great game to pass time with the young ones in your life! I am sure there are heaps of benefits for kids to think and learn this way. Did I mention how adorable the animals are!
Matchimals is an animal matching card game for 1–4 players, made for kids (ages 2–10 love it) and the grown-ups who play with them. Connect cards so t...