Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wildflower Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My husband and I have loved and enjoyed this app. We watch the video for that week every Saturday morning and read the descriptions for that week. The checklist had been very nice to help with preparation!
This is a great pregnancy resource from Blue Cross NC! Love that I can track a pregnancy and have a profile for my toddler all in one spot. Also appreciate that I can add my partner. The pregnancy and pediatric content is engaging and credible, with no fluff. Love seeing the 3D ultrasound videos as well, and really appreciate that they’re staying relevant with COVID content.
Looked for all kinds of pregnancy apps when I found out I was pregnant. Glad my health company Blue Cross NC has this app for me - and I even got it early in my pregnancy to help track everything starting in my first couple of months. The Qlist is my fav new tool.
This app is currently available to Blue Cross North Carolina customers only. There is a lot to keep track of when you are pregnant or have a newborn...