Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wildflower Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a very difficult user interface. I am unable to use my Cigna login and need to register every single time, which requires me to dig out my ID card. The app does not allow me to create a separate account that will work on this application either. Once inside the application there is no back button. I got stuck in an external website and the only way to return to the main app was to close the application and re-login, which meant registering again. Unbelievably time consuming.
Loved the week by week articles
I am not sure why this app is rated so low. I have not had any issues with it, whats more, I wish I had known about it sooner. I downloaded the WTE app and its clear that they make money out of their sponsors, I have found instances where the information was less than accurate. On the other hand the Cigna app is more medically based. I really wish I had known about it sooner.
This app is currently available to Cigna® patients only. The Cigna Healthy Pregnancy® app offers you an easy way to track and learn about your pregn...