Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Krikey, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have had this app since it was first introduced. I gave up playing it at first because there were so many issues but they are working on getting the glitches out. The last week I have been playing it has been entertaining, but still has some frustration points. For example collecting food doesn’t always work. Food stops seem so few and far that it would be great if they actually worked. But sometimes you think you collected the food (it updates on your current screen as one more than before) but if you exit out and start the app again it reverts back to the total before the stop. Birds sometime are frozen and won’t collect, or won’t be there when you get to the site. Small complaints to a relatively fun game. At least it is getting me moving and providing some entertainment during these stressful times!
It’s OK. I like the idea for the Wingspan game a lot: it’s kind of a Pokémon Go but for birds. Some recommendations: 1. Have a “How to use” guide or something that reviews the features and how things work: for example I see icons on the map but apparently am not close enough for them to activate. How close do I have to be? How do I activate them? It kind of seems automatic, but that’s not consistent in opening then. I can also click on them, but it doesn’t seem to do anything 2. If I have the app open and am near an icon, it seems to automatically trigger the encounter which is annoying since it takes a while until I can exit it (which I frequently need to do since I don’t have the required food to get birds) 3. Add more gamification 4. Make it easier to see which birds are collected (separate screen with a grid?) as opposed to scrolling through them. Also, give more info on the birds. It would be awesome if this was connected to a database of info that I could reference to help me learn birds better 5. Personally, I’m not ever going to share a video reaction of me catching a bird, but this is the default progression of the app. I would make this optional or easier to exit 6. The location tracking is a bit off and frequently shows I’m in a place that I’m not, which is frustrating if I’m trying to get someplace specific 7. This is a huge drain on my battery, preventing me from using this frequently
Neat idea to create an AR based social networking app, and great promo materials as well. The tech however, feels much more like an beta version than an official release. The app crashed on me 3 times within a 15 minute period of using the app (iPhone 6). My phone also felt overheated in that short time period. The AR effects overall were quite laggy when on screen, but relatively easy to manipulate and interchange. Would be cool to layer the effects. I noticed you could only do 1 at a time? (If you could do multiple, I did not see how) The spinny wheel is neat, but it might not be the most scalable once you start having >20 effects. I did like the slider top right to manipulate the effects in various ways. The file size for the app was also quite large, especially for how few effects there are. Maybe the AR library is extensive, or the textures being used are uncompressed non-POT? Best of the luck with the app and I look forward to feature updates! The social aspect is spot on and the promo materials are well made.
Krikey: 3D Videos & AR Games Make Videos, Play Games, and Have Fun! Our Award-Winning Social Media app brings 3D Augmented Reality videos + games tog...