Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Taylor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think this is a great app! My one complaint is that it’s easy to hit the clear button and delete everything by accident. The clear button should have a warning or two pop up before deleting everything. Make it a little hard to accidentally delete all your list please!
I use this app for our monthly book club choice. The members of our little group each choose a book, which I list in the Piles, and then I choose three finalists. It’s nearly perfect except for one thing: it would be nice if we could see the entire list at one time. As of now, I can only see five items. If I could see the entire list, I could screen shot it for the other members. Other than this little thing, this app is perfect for our nerdy needs. 🤓
This app really helps me out with decision fatigue. Sometimes there are simple too many choices, like a long menu at a restaurant or too many clothes in your closet. Steve Jobs solved the problem by only wearing expensive black turtlenecks, but this app will save you so much money by helping you pick what you already own! I definitely recommend this for anyone suffering from decision fatigue.
Pick from a hat! Very much like the experience of putting scraps of paper into a hat and then picking them out of that hat. Now on your phone! -Crea...