Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Everyday Health, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My husband and I started the app right when it launched. It’s awesome to not have to thumb through a book of hundreds of pages and thousands of names to remember which names you like. The syncing between partners is a great feature, you can swipe individually and then it pairs your matches! Everything in kept in your likes/dislikes and then a separate list for the names that match. For the names I was iffy on, I would swipe right, as you can always remove them at a later date! Would recommend to any friend picking out a baby name!
Very easy to use! There is a pretty good variety of names and it tells you the meaning of each if known. A couple repeat names and some really weird alternative names. You CAN add names of your own to your lists. The only real changes or complaints I have about the app are; 1) There is no way to change a “like” to a “nope” or vice versa. You can “favorite” or unfavorite the like list. But other than that no changing once you’ve decided. 2) You are not able to go back and look at the meaning of the names after you put them in one of the lists. 3) I wish there was a feature that you could type in a name you saw outside the app and it would bring up the meaning. ***UPDATE*** you can now look back at your name’s meaning AND change the rate! It also gives the ability to look at names’ meanings you’ve added (I’ve only tried this with more common names). Which is great! I’m only bumping it up to 4 stars though because it did not remove a matched name once I “noped” it. It only makes the changes to your personal list.
The app works well and it’s fun to swipe the names left and right to get a list going. It’s also great to be able to connect with a partner to see what names you have in common. With that said, the app needs a lot of work and polish to add some really basic features. It’s a little crazy that you can go back and correct a mistake or move a name from dislike to like or vice versa. It’s also kind of a no-brainer to allow people to look at their lists and click on a name to revisit the name’s meaning. Currently, you can only see the meaning of the name when swiping. If you swipe the name, you can never look up the meaning again since the names aren’t interactive any longer. The same names also keep coming up for some reason while swiping (same and different spellings). Lastly, there needs to be some kind of filter for culture as well as other kinds of intelligence in the app. The overwhelming majority of names of English/Irish origin. There is very little ethnic diversity. These small tweaks would make the app five stars.
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