Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Axena Health, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The combination of App & device & Coach really made the difference for me. After completing the program my stress incontinence was completely gone.
App locks up and data doesn't sync to Leva “coaches”, who then tell u you’re behind on your exercises when you’re not. Data is lost so continuous days not counted. I don’t think we the device consistently measures exercises. I even had a replacement device with only slightly less problems. They blamed my internet which is fine for working at home online on large data systems. After a few months of exercises 2x daily my symptoms were only slightly improved.
Okay, a couple of things. I have been using this app for about 6 weeks and I can report that it functions well and doesn’t crash. But there are several things that are frustrating to me. The instructions are displayed during every training session, and you must click through every time. After one or two sessions, this information is just not necessary. We’re busy women and that’s why this product appeals to us. Efficiency is important. After each training session, the results are shown in comparison to other users. This really is not helpful. I do not care about other people’s results. I care about MY results, and I’d love to see my improvement rather than being compared to others, which is arbitrary. I think it would be helpful to have rewards for reaching goals. For example, a badge for completing all sessions in a week or month. I’d also like to see how long I could maintain a streak. These visual representations would be huge motivators. I think that overall this is a good app, and I hope that my comments are read and taken into consideration.
Axena Health’s Leva® Pelvic Health System is FDA-cleared to help treat bladder and chronic bowel leakage. Leva’s motion sensors and app together help...