Mirchi - South Asian Dating

Mirchi inc. · iOS

Mirchi - South Asian Dating

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Mirchi - South Asian Dating screenshot 1Mirchi - South Asian Dating screenshot 2Mirchi - South Asian Dating screenshot 3Mirchi - South Asian Dating screenshot 4Mirchi - South Asian Dating screenshot 5Mirchi - South Asian Dating screenshot 6Mirchi - South Asian Dating screenshot 7Mirchi - South Asian Dating screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Mirchi - South Asian Dating Make?

Monthly Revenue
$20.0K
Annualized estimate
$240.0K
Per Download
$20.00

Platform Performance

🍎iOS
Revenue
$20.0K
Downloads
1.0K
Rating
4.3 ★(1,895)

Rating Distribution

4.3
★★★★☆
1,895 reviews
5
13%
4
3%
3
3%
2
10%
1
72%

Top Countries

🇺🇸 US🇨🇦 CA🇬🇧 GB
Reviews (3)▼
★☆☆☆☆dG19878/24/2022
DO NOT USE THIS APP. Total unnecessary of personal data collection

The updated app interface looks very childish and game like. It’s not at all leading towards connections more any type of relationship (whatever your preference maybe in terms of what you’re looking for). Also the app requires a phone number before you can send a ‘like.’ Even after providing a phone number the app wouldn’t let you send likes. I do not understand the necessity to provide a phone number in the first place. That info is totally unnecessary to use the app. I tried providing a google phone number that I use out of sorry of data leaks and the app still wouldn’t let me finish the process of verification. Again providing a phone number is totally unnecessary let alone providing an actual carrier phone number. If this is not fixed, I’d advise to everyone who cares about privacy that this is just another way of collecting the personal information, totally not required to be provided, and urge people to delete their accounts which hopefully can lead to app owners/creators to changing their ways of unnecessary data collection. I will be deleting my account soon.

★★★☆☆travelinglover4/30/2022
Great

I just started using this app for the first time and it’s incredible. Although we only get limited likes and we have to pay if you want more likes. I didn’t wanna waste my money because I get my likes recharged after a few hours. I also love this app because it actually shows me who liked my profile so I can like them back and start a convo. It doesn’t hide the person’s profile who liked me, which is amazing.

★☆☆☆☆Cashville's Finest12/31/2020
Horrible App and Experience

So at first I wanted to wait and see if the emails I sent to the developers would be helpful regarding my experience on this app before I wrote a review. Now I have realized that was simply pointless. The app clearly does not connect anyone with anybody. They have pictures of people but I am certain that nobody communicates with each other at all. Other Indian dating apps are extremely better in regards to user experience. This app has a plethora of attractive photos but trust me nobody is using it to communicate with one another. It is trying to be like an Indian version of Tinder but the developers of this app lack the knowledge to provide a fluid interface. I wouldn’t recommend paying for an upgraded experience on this app because is not worth it and I honestly believe the creators are just fishing for photos.

Version History (116)▼
7.42/2/2026
7.312/16/2025
7.2.111/27/2025
7.211/24/2025
7.111/22/2025
7.011/21/2025
6.1410/5/2025
6.133/4/2025
6.128/5/2024
6.117/29/2024
Available In (44 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇬🇧 United Kingdom🇳🇿 New Zealand🇩🇪 Germany🇮🇹 Italy🇷🇺 Russia🇦🇹 Austria🇧🇾 BY🇧🇪 Belgium🇧🇬 Bulgaria🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇫🇮 Finland🇬🇷 Greece🇭🇺 Hungary🇮🇪 Ireland🇱🇹 Lithuania🇱🇺 LU🇳🇱 Netherlands🇳🇴 Norway🇵🇱 Poland🇵🇹 Portugal🇷🇴 Romania🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇸🇪 Sweden🇨🇭 Switzerland🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇪🇪 Estonia🇱🇻 Latvia🇭🇰 Hong Kong🇲🇾 Malaysia🇨🇾 CY🇲🇹 MT🇷🇸 RS
Supported Languages (2)▼
EnglishSpanish
App Details▼

Mirchi is a new approach to South Asian dating. Like or comment on photos, match and send video snaps/text. Download Mirchi if you're looking for a...

iOS App ID
1277009206
Content Rating
18+
Min OS
17.0
Size
110.2 MB
In-App Purchases
Yes
Publisher
Mirchi inc.
US

In-App Purchases (7)

NamePriceType
Mirchi Select Weekly$9.00Weekly
Mirchi Black Weekly$14.00Weekly
Mirchi Select Monthly$18.00Monthly
Mirchi Black Monthly$24.00Monthly
Mirchi A-List Weekly$35.00Weekly
Mirchi Black - 3 Months$70.00Quarterly
Mirchi A-List Monthly$75.00Monthly