Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Results Direct · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
"Details" should not bring up an overview. Selecting "add event" sometimes doesn't show the event as selected. "Filter" works, but somehow remains unintuitive.
The app is extremely confusing to navigate. I tried to learn how to best use it for over an hour, but in the end it was much easier to load the conference homepage on my mobile browser instead and look at/search the meeting schedule there.
The official program app for a recent technical conference. Very buggy. Might as well just download the PDF of the conference program and search there.
Engagefully is a year-round engagement and event app designed to deliver personal and relevant content, facilitate networking and action, enable a dir...