Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tompkins Financial Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have had relationships with different banks and this is by far one of the best experience I ever had starting with customer service over the phone and at the branches are nice, efficient, always willing to go above and beyond to help you. I have a bank account and a mortgage with Vist Bank and I am a very satisfied customer
Having been a BOC customer for our home and our business, this mobile app makes our lives even easier when we travel! It’s simple to use, has an excellent help center and so convenient. It’s very user friendly for these two 70 something’s to figure out!
Tompkins is a great bank, and when looking for a brick and mortar near my house I was shocked to find so many locations which makes it super convenient for me if and when I need to go. Yeah yeah I know everything is digital now a days, but it’s still nice to have the option to go there in person if needed.Speaking of digital banking, I can’t rate this app high enough. I have other accounts with major institutions and honestly Tompkins blows them out of the water. I won’t go into all the details, but it literally has everything you could want or need in a mobile app, plus you can even attach digital receipts to your transactions if you want to. I usually only use this for major transactions but still another great feature.The only downside to Tompkins and the ONLY reason why they’re not my only bank is their savings rates are trash. I get it though. They’re not a fin tech like SoFi or some of these other banks; they have a lot of locations and employees to pay, but it’s frustrating knowing they’re so close to perfect, and if they raised their rates that would set them on another level. Granted inflation is so high right now, even the 1.25% savings rate at SoFi means essentially nothing, but hey, it’s more than the 0.05% Tompkins offers. If they could somehow get these rates up that would put them over the top. Overall, if you’re looking for a great financial institution with friendly helpful people and a great banking experience, look no further. They really do a great job and I’m very glad I opened an account here! Keep up the great work Tompkins!!
The TompkinsBank is a free mobile banking app that gives you the ability to aggregate all of your financial accounts into a single, up-to-the-minute v...