Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗tk2 labs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My 9 year old loves math so we downloaded this game and he can’t stop playing it. I really enjoy it to - but I’m not as good as my son at it, he’s fast! It really is fun and challenging but you aren’t frustrated by it being to hard.
A rare example of a game that both you and your kids will be glad they are using their screen time on.
My kid can’t stop playing this game! And I’m having fun too. I love how it shows your best solutions and ones you missed. Games are 2-minutes, so screen time is manageable. Would love to see more apps like this.
numoku is a fast-paced math game where you race to discover as many equations as possible in two minutes. Earn bonus points and awards for length, com...