Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Quick Chek Corp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has to be one of the worst apps I’ve seen a business release. First, they won’t allow you to place an order without turning on location services. We’re all capable of finding the store we want by searching. There is no justifiable reason to require my location. Second, trying to sign up for an account doesn’t let you just Sign in with Apple. Whether through incompetence on the developers side or unethical business decisions, you can’t easily use “hide my email”. The only way to use it is to leave the app and go to iOS settings to manually create a private email. This leads to the third problem. I tried this app in the past and apparently hid my email address. I deleted the app and the private email. Now I tried to create a new account with a new private email and it fails because my phone number is already in use with the old email address but they offer no way to recover or delete an account by phone number. Why do they even need a phone number? They know I’m using the app. If they need to contact me, they can do it through the app or by email. Im guessing they just require your phone number so they can collect as many ways to spam you as they possibly can. Seriously Quickchek, if you’re reading this, you need to either fire your developers or your marketing department and start over. Whichever group is responsible for the worst business app I’ve ever seen.
I️ like the idea of this app but for some reason the app will not let me order anything from the stores around me after 10pm. The location I️ am ordering from is open 24/7, as it even says on the app, but when I️ go to place my order it tells me that the store is closed. I️ work nights so it is very convenient to order the food before I️ leave work so I️ can pick it up as I️ drive home, but now I️ have to go into the store and wait for everything to be made in the middle of the night because the app tells me the store that I️ am standing inside is closed. Also please fix the barcode scanner at self checkout, it does not allow the rewards barcode to scan unless you go to the register with an employee to scan it for you.
App has the wrong phone number for the store, so, despite ordering for curbside pickup, I still had to go inside. I haven’t been inside any public building since March 13, but it was the only way to get my family’s order. And what good is curbside pickup if you can’t pay through the app and still have to interact with someone to either give them cash or let them handle your credit card? Not to mention, the total given to me on the app did not reflect the actual total, which included tax. I did not know that at the time, so I only brought the exact amount listed on my order into the store with me so I could just hand it over and go as quickly as possible. I had to go back out to my car to get the additional amount and come back into the store, exposing myself for an even longer amount of time. Every other food service business can figure this curb side, contactless pick up out. Why can’t Quick Chek?
With the QuickChek App find even more ways to engage – from choosing how to earn and redeem points to customizing your mobile order with the choice of...