Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Took me a while to find this app. Used to rely on one of the bigger name national apps for weather, but gave up using them when it’s literally down pouring on me, but the radar map says it’s clear. Much more up-to-date and easy to use.
I am terribly disappointed in the new way that weather appears when tapping the weather tab in the WBAY app. This recent update to the WBAY app FORCED me to download the different WBAY Weather app to get any weather information. Instead of quickly glancing down on the WBAY app to check on the current temperature, now, when I tap the weather tab it immediately shifts me to an additional WBAY weather which is saturated with too many ads, unrealistic graphics, smaller print and overly bold colors that make it difficult to locate and read the actual weather and temperature. It is overwhelmingly busy and displeasing to the eyes. And believe it or not, it triggers an immediate eye strain for me when I am only trying to read the forecast. I REALLY wish I could still be able to enjoy the older version of WBAY weather which was easy on the eyes with very simple to read and understand graphics and symbols, a cool color scheme (blues and purples), all on one screen (instead of flipping between four different screens), that I would look up so very often throughout every single day. I now try to avoid looking up weather on WBAY and am having to consider a different local weather app even when I trust the WBAY forecast the most. Is there anything I can do to revert back to the old style of weather on the WBAY app?
The reviewer from March 17 has this exactly right. The previous version was perfectly fine. There was absolutely NO reason for a revision of this app. It worked fine. This is nothing but the typical case of changing something that didn’t need changing. I swear that WBAY changes their weather app because they are paying some developers and they try to justify their jobs. The changes to the new weather app make no sense. You now are assaulted with a meteorologist as soon as the app opens. People don’t want that. They use a weather app for weather stats. They are NOT interested in weather personalities. You are, but customers are NOT. Most of the changes are illogical. Smaller weather map(radar) with Meteorologist hogging the screen. It’s TOO cluttered and in your face. As the March 17 reviewer said, you obviously do NOT pay attention to feedback. Either you change the opening page and give more room to radar or I’m DELETING it. And I’ve had this app in one form or another for several yeas. I’ve had it, however, with these idiotic and unnecessary changes ! Btw, I went and downloaded some weather apps from other stations that were identical to the PREVIOUS Storm center 2 weather app. I liked them much better and use them more than this app. That should tell you about making these UNNECESSARY revisions.
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