Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pluckers Wing Bar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So, it’s hard to believe this was developed without feedback from actual PC members. There are two major issues here: 1- receipts can’t be scanned until the check is fully closed out by the server. This means it could be immediately or 45 minutes from “now”, depending solely on your waiter/waitress. As a member, I have done my part by paying my $20 and coming to spend my money. Now I also have to try to scan this receipt God knows how many times, hoping my server has closed the ticket. Very annoying if I have a busy evening or plans afterwards and forget to scan it, since there is a time limit. Seems inconsiderate on Pluckers’ part to place so much responsibility on the member to be accurately credited points. 2- when ordering in the app, there is no option to mix flavors beyond the designated sauce allowance for each quantity. For example, if ordering 5 wings and I want them tossed in Baker’s gold and spicy ranch (mixed), I have to CALL to place the order. The app allows one sauce for 5 wings, which is irritating to say the lease. Aa members and obviously frequent patrons, we all know there’s an up charge to mix so why isn’t it configured into the app??? Sooo frustrating and completely circumvents any “convenience” of mobile ordering.
The app is great as I don’t have to fumble through my wallet to find my PC membership card plus it easily displays my points at the top so I can keep track. The downside is the scanning to get the points loaded. I would pay my tab but then when I get home and scan the receipt, it says the tab needs to be paid first to which it has so I have to wait to scan it and if I don't scan it by 4am the next morning, I lose out. I’ll give the app 5 stars once the earning points issue as been fixed but until then, it’s gonna stay at 4.
First let me say I have been a pluckers club member for probably 10 years now. I like the idea of the app as opposed to the card however it needs some work. First, there needs to be an option to stay signed in or at least use Face ID/ fingerprint to log in quicker. Having to login multiple times during a meal is annoying. Second the number of times I have to take out my phone and deal with the app to use the membership is ridiculous. Once when I check in, again to redeem the pluckers club special, again to use points then finally I have to scan it to get the points, but not until I leave the restaurant when my check has been closed out leaving it very likely to be forgotten. The app is also not very intuitive (and I’m a 20 something). It’s not clear what can be clicked on. Oh and it’s a huge paper waste in the number of things that get printed. Great concept and a good first version but the app and process definitely need refinement.
Pluckers Club: Earn Rewards, Enjoy Great Food! Join over 500,000+ Pluckers fans and start earning hundreds of dollars in free food every year! Membe...