Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Massachusetts State Lottery · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am deeply disappointed in our Lottery system firstly up the prices of tickets, adding in more and more expensive tickets then the WORST of them all is the second chance drawings. Take a look for yourselves!go look at whose names win every time every prize. Store owners who did not purchase the tickets should not be able to benefit. It’s an unfair advantage they’re bringing in tens of thousands of tickets while the rest of us are spending a hard earned money on maybe 100 tickets or less or more. But you will not have a chance against these few families just take a look at every second chance drawing winner. It’s disgusting despicable and it’s downright cheating. Massachusetts knows it but they allow it. Why should anyone in Massachusetts that doesn’t own a store buy a scratch ticket? When the second chance drawing there’s no chance that you’re gonna win because the same families win every time and that’s not hyperbole. It’s not a joke. It’s an actual fact you can look yourself if I was you and you’re reading this. I’d do the same and put a complaint in. ASAP
As a long time MA. Lottery player and when I say player I mean from instant games to the daily’s the bi-weekly’s with giant jackpots and money promised for life and of course who could forget keno. At one point or another they have all been my (favorite) game. The app has made everything so much easier checking numbers HA!! That’s for amateurs how about scanning your ticket in the palm of your hand and not only knowing if you have a winner but how much you hit for or looking up past winning numbers in all games which might I add is a breeze. That’s not enough you say well how about keeping up with the live keno drawing in the comfort of your own home. There are many more features to help you enjoy all of lottery games if your willing to take a minute and explore the app. On top of all of this the lottery keeps you/us up to date constantly on new games, promotions and the constant improvements being made to the app like being able to cash a winning ticket through the app I mean come on…. All I can say is BRAVO MA. Lottery and thank you.
Ever since the lottery made the lottery app available to its VIP members, as well as others. I am able to check my lottery tickets for winners that I may have missed, and when a ticket turns out to be a winner, the app will allow me to see exactly how much you won on that ticket. If you go to a store to play your numbers, any store that sells lottery tickets have a scanner machine that allows people to scan there lottery tickets as well as all scratch tickets, But doesn’t let you know exactly how much that ticket won. Also should you have a winning ticket over $600 or up to $5,000, you can claim your ticket on the application and your winnings minus state tax is then deposited into your bank account, usually within couple weeks. A lot better than dragging myself to the Lottery in Dorchester, down street from South Boston’s Castle Island and their beach.
Mass Lottery - now online! Register for a player account to buy tickets, play eInstant games, scan and check tickets, and claim eligible winnings righ...