Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dong Truong Quang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I periodically play it again, start to finish. Some of the levels are hard, and when I replay the series they are a challenge still. I wish there were more levels.
Avid tower defense player, but this game is terrible. Shortly after loading a map, the waves begin. No time to get a lay of the land/routes or place defenses before waves start. Also, CONSTANT ads! Beat a level...ads! Restart a level...ads! Need gold to place/upgrade defenses (Since killing enemies rewards so little)...ads! Want health to complete a level...ads! I spent more time stuck watching ads than playing the game! And since you don’t have time to scope out maps when first entering as I mentioned before, you are basically forced to restart each level at least once to view the routes and be able to place troops, so more ads! Game looks clean and like a lot of fun in itself, but they need to stop with all the ads and let us play it! Plus, killing enemies should award enough gold to buy/upgrade defenses without having to watch ads. Tower defense games are about strategy...not how many ads you can watch per level!
I think this is a good game. However, at level 4 it becomes extremely hard and long, and you have to watch a ton of adds to keep up or health. Good, but’s needs to fix these problems.
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