Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Artem Kotov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game and is beautifully designed... but whenever designed it, they have no idea how to make a game challenging. You have challenging and then you have impossible. This game at easy, if you are good is challenging. At medium, you won’t get passed level 7 and it becomes impossible. So I wanna see how someone can finish this game at hard. I’m willing to give anyone $100... to get on my phone and finish this game on hard. Know I can’t be done. The designer needs to update the levels.
It's the best game I played in a long time
Wave after wave of enemy hordes, all trundling down the same path. Bad for them, good for you! Pause to upgrade your turrets (even mid-game!), then kick back and watch the carnage! Splat! Also appreciated: the only in-app purchase is to unlock the full game ($2.99). Well worth the upgrade!
Stunning detail of levels, in-depth gameplay, finely tuned balance of all levels and turrets. During the game you will hold your defence with your tu...