Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International Harvester Employee Credit Union Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It won’t let me open the app This is crazy I have so many issues with this bank and seems only one person knows everything and that person is out or busy No cross training
Literally what is the point of having a banking app that doesn’t ever work??? They’re always having technical difficulties and the login never works. You can put your correct password over and over and it’ll say it’s wrong and they couldn’t verify your info so you can’t login. I used to love IH but now I can’t wait to go elsewhere.
When you open the app to check on your accounts it will not show your transactions. Not worth having if you cant see any transactions at all. I went to my local branch and they said they had several complaints but no one knows how to fix it!
With IH CU Mobile you can safely and securely take your banking with you. With your smart phone you can check your balances, deposit checks, pay bill...