Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Minilab Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Right on the front page there is an advertisement for purchasing merchandise and no parent setting option to remove it. Various Totemup shirts are pictured. Lol, no.
This is a very fun game for the kids. The characters have a great graphic quality and it's possible to play with then and make them move on their own within the totem block. It's like jenga with monsters - genius!
This is a very fun digital toy for the young uns. I left it with my 4 year old and he loved building up the towers and playing with the monster blocks he created - only to shake the phone and smash it all down to start over again. Simple, fun, and good at introducing basic numeracy without force-feeding it as a 'lesson' :)
TotemUp is a simple, fun and easy digital toy for young builders. Build your TotemUp tower with strange and funny creatures, play with the TotemUp bl...